The Mahindra Thar Roxx, a new five-door variant of the popular Thar, made waves by receiving over 176,000 bookings within the first hour of its launch. This immense demand mirrors the excitement that the three-door Thar generated when it was released in 2020. Mahindra began accepting bookings on October 3, 2024, and plans to commence deliveries on Dussehra, October 12, 2024.
The Thar Roxx offers both 2WD and 4WD configurations, with a range of variants that include petrol and diesel engine options. It’s designed as a more family-friendly version of the original Thar, featuring a longer wheelbase, more usable rear seats, and a larger boot space. The prices start at ₹12.99 lakh and go up to ₹22.49 lakh for higher trims, making it a strong competitor in the SUV segment. Customers can expect to receive updates on their delivery schedules within the next few weeks.
This level of interest indicates strong market anticipation for the new model, especially as it enhances the rugged capabilities of the Thar while making it more suitable for familie.
