Ola Electric has started its “BOSS” sale, offering the S1 electric scooter for a reduced price starting at ₹49,999. This sale aims to boost sales, which dropped in September, making it the company’s lowest month this year.
Ola’s market share has steadily dropped over the last five months, with competitors like TVS and Bajaj closing the gap. Ola’s leadership in the electric scooter market is under pressure as rivals expand their dealership networks and offer competitively priced models.
The BOSS sale is seen as a strategic move to regain momentum and attract customers by offering significant discounts. Ola is also addressing concerns related to its service network to maintain its position in the market.
